The Reddish 'On-Off' Lamp Snaps in Half to Turn Off
Marissa Brassfield — February 13, 2009 — Art & Design
References: reddishstudio & i.gizmodo
It's generally not a good idea to snap the base of your lamps in two, but Reddish's 'On-Off' lamp actually encourages such passive-aggressive behavior. The light is hinged and wired such that bending it in half turns the 'On-Off' lamp off, while reassembling it turns the lamp on.
I'm not sure that encouraging homeowners to break lamps contributes to marital or domestic bliss, but it certainly does make for a fun party trick!
Implications - One of the most effective ways for a company to distinguish itself in a crowded marketplace is by investing in commodities that are pragmatic, but designed in a novelty fashion. By providing consumers with the opportunity to laugh with a typically boring household appliance, the brand increases its chances of standing out in a crowd.
I'm not sure that encouraging homeowners to break lamps contributes to marital or domestic bliss, but it certainly does make for a fun party trick!
Implications - One of the most effective ways for a company to distinguish itself in a crowded marketplace is by investing in commodities that are pragmatic, but designed in a novelty fashion. By providing consumers with the opportunity to laugh with a typically boring household appliance, the brand increases its chances of standing out in a crowd.
Trend Themes
1. Novelty Home Appliances - Explore the market for practical yet novelty-designed household appliances to stand out in a crowded marketplace.
2. Interactive Lighting - Invest in interactive lighting designs that engage consumers and provide a fun element to everyday objects.
3. Passive-aggressive Design - Experiment with designing products that encourage unconventional and playful behaviors, such as snapping lamps in half.
Industry Implications
1. Home Decor - Bring novelty and playfulness into the home decor industry by offering interactive and unique lighting options.
2. Consumer Electronics - Incorporate interactive features into consumer electronic products, such as lamps, to create a memorable user experience.
3. Product Design - Explore the potential of passive-aggressive design in various product categories to attract attention and make a statement.
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