The Omni-Freeze Line from Columbia Helps You Stay Refreshed
Peter Vallas — June 21, 2011 — Lifestyle
Columbia is a worldwide leader in outerwear clothing and equipment. From winter jackets to t-shirts, they have several collections full of clothing to keep you warm or cool. Omni-Freeze is the latest line from Columbia that will be beneficial to any active outdoor individuals this summer.
The unique Omni-Freeze clothing line is made from a special woven and chemically treated flat yarn that will cool down sweat once it comes in contact with it. The shirt will also react to water as well! The collection has styles for both men and women that include long-sleeve shirts, tees, sweaters and even skirts.
If you love to run or hike outdoors when the sun can be pretty treacherous, try an Omni-Freeze shirt from Columbia to help cool you off.
The unique Omni-Freeze clothing line is made from a special woven and chemically treated flat yarn that will cool down sweat once it comes in contact with it. The shirt will also react to water as well! The collection has styles for both men and women that include long-sleeve shirts, tees, sweaters and even skirts.
If you love to run or hike outdoors when the sun can be pretty treacherous, try an Omni-Freeze shirt from Columbia to help cool you off.
Trend Themes
1. Omni-freeze Line - Disruptive innovation opportunity: Develop advanced cooling technologies for clothing to enhance comfort and performance in outdoor activities.
2. Woven and Chemically Treated Flat Yarn - Disruptive innovation opportunity: Create new fabric materials that have cooling properties to improve the functionality of clothing in hot weather conditions.
3. Cooling Apparel - Disruptive innovation opportunity: Design innovative clothing lines that actively cool down sweat and provide a refreshing experience during physical activities.
Industry Implications
1. Outdoor Apparel - Disruptive innovation opportunity: Integrate cooling technologies into outdoor clothing to improve comfort and safety for outdoor enthusiasts.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop and produce advanced cooling fabrics that can be used in various industries, including sportswear, medical textiles, and home textiles.
3. Sports and Fitness - Disruptive innovation opportunity: Explore the application of cooling apparel in sports performance and fitness industry to enhance endurance and optimize training regimens.
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