NOA Presents the Omarama Apartment in Innsbruck, Austria
Amy Duong — July 6, 2023 — Art & Design
References: redirect.viglink & design-milk
Design studio NOA has been tapped to redesign an attic apartment that is located in Innsbruck, Austria with the refreshed iteration dubbed the Omarama. The design language is inspired by an alpine theme and it translates across the top-floor flat in the city center overlooking the Alps.
The layout is quadrangular and the middle service section also has a staircase to lead up to a roof terrace. All sides of the space open up to natural lighting and this was a large focus when designing the space. Founder of NOA, Lukas Rungger states, “Each of our designs unfolds a story. In this work, an additional personal aspect was brought into play, namely the memories of a life that the client carried with her. Paintings, statues, and handcrafted objects that needed to be displayed in an enhancing setting."
Image Credit: NOA
The layout is quadrangular and the middle service section also has a staircase to lead up to a roof terrace. All sides of the space open up to natural lighting and this was a large focus when designing the space. Founder of NOA, Lukas Rungger states, “Each of our designs unfolds a story. In this work, an additional personal aspect was brought into play, namely the memories of a life that the client carried with her. Paintings, statues, and handcrafted objects that needed to be displayed in an enhancing setting."
Image Credit: NOA
Trend Themes
1. Attic Redesign - This trend highlights the renovation of attic spaces into functional and aesthetically pleasing living areas, offering opportunities for architectural firms and interior designers to create innovative and unique designs.
2. Alpine Inspired Design - The use of alpine themes in interior design can create a calming and nature-inspired living environment, presenting opportunities for furniture and home decor industries to develop products that reflect this trend.
3. Maximizing Natural Lighting - With a focus on natural lighting, this trend emphasizes the importance of incorporating windows and skylights to maximize the flow of sunlight into living spaces, presenting opportunities for window manufacturers and architects to create innovative solutions.
Industry Implications
1. Architecture Firms - Collaboration with attic owners in redesigning underutilized spaces to create functional living areas can provide disruptive innovation opportunities for architecture firms.
2. Interior Designers - With the increasing demand for unique and creative designs in attic apartments, interior designers have the opportunity to showcase their expertise and create innovative living spaces.
3. Home Decor and Furniture - The growing popularity of alpine-inspired designs in attic apartments presents an opportunity for the home decor and furniture industry to offer products that reflect this aesthetic.
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