Olivier Chomienne Expands the World of Editorial Hairstyling
Tisah Tucknott — July 18, 2009 — Fashion
References: chomienne & cyanatrendland
High hairstyles are all the rage according to French fashion hairstylist Olivier Chomienne. His French touch transforms regular hair into hat-like styles, which range from peacock designs to straw-like designs.
An extra dimension is created with Olivier Chomienne’s wigs and hairpieces which add another level to editorial hairstyling.
Implications - Extreme forms of self-expression remain popular among today's individualistic consumers. While tattoos, piercings and other forms of permanent body modification require more deliberation, changing one's hairstyle is a relatively simple, non-permanent and painless activity that allows one to highlight their individuality. As extravagant hairstyles and boisterous colors become more accepted, it becomes a natural choice in the search for self-expression.
An extra dimension is created with Olivier Chomienne’s wigs and hairpieces which add another level to editorial hairstyling.
Implications - Extreme forms of self-expression remain popular among today's individualistic consumers. While tattoos, piercings and other forms of permanent body modification require more deliberation, changing one's hairstyle is a relatively simple, non-permanent and painless activity that allows one to highlight their individuality. As extravagant hairstyles and boisterous colors become more accepted, it becomes a natural choice in the search for self-expression.
Trend Themes
1. Extreme Self-expression - Olivier Chomienne's snowflake hair trend taps into the demand for bold and unique forms of self-expression.
2. Creative Hair Accessories - Chomienne's use of wigs and hairpieces opens up opportunities for the hair accessory industry to create innovative and eye-catching designs.
3. Non-permanent Hair Transformations - The popularity of Chomienne's hat-like hairstyles reflects the growing interest in temporary yet transformative hair trends among fashion-forward consumers.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the snowflake hair trend by incorporating bold and creative hairstyles into their runway shows and marketing campaigns.
2. Beauty Industry - The beauty industry can develop new hair care products and tools specifically designed for creating and maintaining intricate and artistic hairstyles.
3. Cosplay Industry - The cosplay industry can leverage the snowflake hair trend to offer unique wig designs and hair accessories for individuals who want to stand out at conventions and events.
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