This Fashion Editorial for WW Magazine is Set in an Old Factory
Lacey-Jane Walsh — July 24, 2013 — Fashion
References: behance.net & fashionserved
This charmingly roguish fashion editorial for WW Magazine features a chic punk rocker in an old factory. Photographer Steve Au is behind these mischievous workplace fashion captures. This series is aptly titled 'FACTORY RIOT.'
In these dimly lit shots the viewer is exposed to an extremely fashion forward rocker chick working away by herself in an old factory setting. Some of the lighting in this series is red, which adds to the whole employee gone rogue vibe behind this fantastic editorial. The model featured in these shots is sporting long black hair and fiercely bold eyeliner that makes her look like someone you don't want to mess with.
The looks seen in this striking series are undeniably too chic to be seen in a dusty old factory. FACTORY RIOT has fun with edgy feminine fashion.
In these dimly lit shots the viewer is exposed to an extremely fashion forward rocker chick working away by herself in an old factory setting. Some of the lighting in this series is red, which adds to the whole employee gone rogue vibe behind this fantastic editorial. The model featured in these shots is sporting long black hair and fiercely bold eyeliner that makes her look like someone you don't want to mess with.
The looks seen in this striking series are undeniably too chic to be seen in a dusty old factory. FACTORY RIOT has fun with edgy feminine fashion.
Trend Themes
1. Fashionable Factory Revival - Opportunity for fashion brands to redefine the aesthetics of an old factory setting through edgy fashion designs.
2. Rogue Imagery Aesthetics - Opportunity for marketers to create campaigns that capture the audience's attention through mischievous, dimly lit shots.
3. Bold Makeup in Industrial Settings - Opportunity for makeup brands to explore the bolder side of makeup by contrasting it against an industrial backdrop.
Industry Implications
1. Fashion Industry - The fashion industry can utilize FACTORY RIOT as inspiration to experiment with edgier designs and communicate them in unconventional workplace settings.
2. Marketing Industry - Marketers can leverage the industrial setting in FACTORY RIOT to add a unique aesthetic to their brand campaigns.
3. Beauty Industry - Beauty brands can utilize the contrast between bold makeup and old industrial settings to create bold, eye-catching ad campaigns.
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