Sephora's Oil-in-Balm Cleanser is Made for All Skin Types
Mishal Omar — January 20, 2018 — Fashion
References: sephora
Cleansing balms that change consistencies are increasingly popular, and Sephora's own skincare and makeup brand is now selling its own – called the Cleansing Oil-in-Balm.
The product was made to lift makeup and impurities off of the skin, without having to go through multiple cleansing steps to do so. It first features a thick, balm consistency which turns into oil once it comes into contact with skin – likely due to skin's natural heat. The moisturizing and cleansing properties of the balm ensures that it can be effective on skin that is normal, oily, combination, dry, or sensitive – though it is best suited for dry skin.
The Sephora Cleansing Oil-in-Balm contains jasmine flower wax for its skin-softening properties, and rose flower extract for its ability to protect, soothe and nourish the skin.
The product was made to lift makeup and impurities off of the skin, without having to go through multiple cleansing steps to do so. It first features a thick, balm consistency which turns into oil once it comes into contact with skin – likely due to skin's natural heat. The moisturizing and cleansing properties of the balm ensures that it can be effective on skin that is normal, oily, combination, dry, or sensitive – though it is best suited for dry skin.
The Sephora Cleansing Oil-in-Balm contains jasmine flower wax for its skin-softening properties, and rose flower extract for its ability to protect, soothe and nourish the skin.
Trend Themes
1. Balm-to-oil Cleansers - Opportunity for creating innovative skincare products that transform from solid balms to nourishing oils upon contact with the skin.
2. Multi-functional Skincare - Potential to develop versatile skincare products that combine moisturizing and cleansing properties to simplify beauty routines.
3. Skin-specific Formulations - Demand for customized skincare solutions tailored to different skin types, such as balm-to-oil cleansers suitable for normal, oily, combination, dry, or sensitive skin.
Industry Implications
1. Cosmetics & Beauty - Disruptive innovation opportunities in formulating unique cleansers that offer transformative skincare experiences.
2. Skincare - Opportunity to develop and market specialized skincare products that address specific skin concerns and cater to a wide range of skin types.
3. Retail - Potential to offer exclusive balm-to-oil cleansers as part of an expanding skincare product portfolio to attract and retain customers.
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