Oi Polloi and Sebago Join Forces for Their Second Shoe Collaboration
Francesca Mercurio — September 11, 2021 — Fashion
References: hypebeast
Oi Polloi, a UK-based men's shop, has partnered with men's footwear brand Sebago to create an all-new moccasin capsule.
The fashion houses partnered back in 2019 when their yacht-approved Portland Decker shoe took off. Three years later, the brands are back together and have unveiled their newest silhouette, the Askook. Oi Polloi's head Steve Sanderson has always desired to experiment with Sebago's iconic laidback shoe. Together, the brands have taken Sebago's boat shoe and have redesigned it to be suitable for the outdoors.
The shoe is made with a blend of suede and smooth leather and includes a durable Vibram sole. The laces are webbed, which allows for an adjustable and tailored fit. The shoe comes in Dark Brown and Beige Taffy and includes each brand's logo on the sole. The shoe currently retails for £200.
The fashion houses partnered back in 2019 when their yacht-approved Portland Decker shoe took off. Three years later, the brands are back together and have unveiled their newest silhouette, the Askook. Oi Polloi's head Steve Sanderson has always desired to experiment with Sebago's iconic laidback shoe. Together, the brands have taken Sebago's boat shoe and have redesigned it to be suitable for the outdoors.
The shoe is made with a blend of suede and smooth leather and includes a durable Vibram sole. The laces are webbed, which allows for an adjustable and tailored fit. The shoe comes in Dark Brown and Beige Taffy and includes each brand's logo on the sole. The shoe currently retails for £200.
Trend Themes
1. Outdoor-friendly Boat Shoes - There is an opportunity for footwear brands to design boat shoes that are more suitable for outdoor activities.
2. Collaborative Moccasin Capsules - Collaborative designs between fashion houses and footwear brands provide customers with unique and limited edition products.
3. Webbed Lacing Design - Shoe brands can experiment with webbed lacing designs which provide adjustable and tailored fits for customers.
Industry Implications
1. Men's Fashion Retail - Retailers can partner or collaborate with footwear brands to provide their customers with exclusive products while increasing sales.
2. Footwear Manufacturing - There is a potential for footwear manufacturers to create outdoor-friendly versions of existing shoe styles to cater to customers with different needs.
3. Vibram Sole Production - Vibram sole production companies can partner with footwear brands to create durable and high-quality outsoles for outdoor footwear.
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