The Ogilvy & Mather Indonesia for Frezza Mouthwash is Shocking
Jamie Danielle Munro — May 14, 2011 — Naughty
References: ogilvy & copyranter.blogspot
Some say that certain commercials should never hit the airwaves, and the Ogilvy and Mather Indonesia Frezza mouthwash ad makes the list by a mile. Apparently, bad breath is another efficient chemical to kill a victim in a gas chamber.
The ad is essentially selling Frezza mouthwash; however, the content is so offensive that it is difficult to pay attention to the product the company is trying to endorse. As the prisoner sits helplessly strapped down to a chair, the gaps surrounding the chamber are opened and filled with gaping mouths spewing venomous killer breath. The slogan for Frezza mouthwash then graces the screen stating, "Bad Breath Kills." If you are looking for a killer mouthwash paired with an offensive ad, just watch the Ogilvy and Mather Indonesia Frezza Mouthwash commercial and you will get some ideas.
The ad is essentially selling Frezza mouthwash; however, the content is so offensive that it is difficult to pay attention to the product the company is trying to endorse. As the prisoner sits helplessly strapped down to a chair, the gaps surrounding the chamber are opened and filled with gaping mouths spewing venomous killer breath. The slogan for Frezza mouthwash then graces the screen stating, "Bad Breath Kills." If you are looking for a killer mouthwash paired with an offensive ad, just watch the Ogilvy and Mather Indonesia Frezza Mouthwash commercial and you will get some ideas.
Trend Themes
1. Shocking Advertisements - Companies are pushing the boundaries with their shocking and offensive advertisements, which can attract attention but risk alienating potential customers.
2. Controversial Marketing Tactics - Businesses are using controversial marketing tactics to promote their products, taking advantage of the shock factor to create buzz and generate conversation.
3. Impact of Offensive Advertising - Offensive advertising can have a negative impact on brand image and reputation, leading to backlash and boycotts from consumers.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can explore innovative ways to capture attention and create buzz without resorting to offensive or shocking content.
2. Public Relations - The public relations industry can play a crucial role in managing the fallout from offensive advertising, helping brands recover from any reputational damage.
3. Consumer Behavior and Psychology - The field of consumer behavior and psychology can analyze the effects of offensive advertising on consumer perceptions and attitudes, as well as explore strategies to mitigate any negative impact.
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