Wood Wood and Vans' New OG Era LX Shoes Celebrate Fan Culture
Amy Duong — August 28, 2018 — Art & Design
References: woodwood & highsnobiety
Wood Wood and Vans work in collaboration on a new iteration of the Vans OG Era LX silhouette as a special edition to the previous Fan Club collection. The new shoes draw inspiration from the DIY culture that has been taking over the sneaker industry lately. The new version of the classic shoes boasts a higher than usual sole and highlights the DIY printing style across the outsoles that read "VANS FANS" to spotlight the imperfect culture of DIY.
In addition to the shoes, the collaboration also drops a raincoat, sweater, bag, cap, and tees. The initial release is set for August 30th, with a wider drop to follow on September 6th -- all of which will be online, at select retailers, and all Wood Wood store locations.
In addition to the shoes, the collaboration also drops a raincoat, sweater, bag, cap, and tees. The initial release is set for August 30th, with a wider drop to follow on September 6th -- all of which will be online, at select retailers, and all Wood Wood store locations.
Trend Themes
1. DIY Culture - There is an opportunity for businesses to tap into the growing DIY culture by offering customizable products and experiences.
2. Celebrating Fan Culture - Companies can create collaborations and limited edition products that celebrate fan culture and create a sense of exclusivity for their customers.
3. Special Edition Collaborations - Collaborations between popular brands provide an opportunity to create unique and highly sought-after products that cater to niche consumer interests.
Industry Implications
1. Fashion Retail - Fashion retailers can explore collaborations and limited edition releases to engage with their target audience and drive sales.
2. Sneaker Industry - The sneaker industry can embrace DIY culture and release customizable sneakers to appeal to consumers looking for unique and personalized footwear.
3. Merchandise Licensing - Companies can leverage fan culture through licensing partnerships and release special edition merchandise to cater to dedicated fan bases.
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