The Off-White x Jordan Brand Collection Taps into Retro Ball Culture
Niko Pajkovic — November 12, 2021 — Fashion
The newly launched Off-White x Jordan Brand collection delivers a range of oversized silhouettes inspired by late '90s and early '00s basketball nostalgia.
Bold graphics and baggy fits are bountiful within this sports-lifestyle collection with garments including hoodies and t-shirts delivered in black and white, green and beige track pants and shorts, mesh warm-up pennies, and army green, retro-inspired snapbacks. All of the looks aim to reimagine old-school basketball culture, offering shoppers a range of products that are at one time vintage and contemporary.
All of the items don variations of new co-branded logos. For example, an embroidered Jumpman and Off-White logo are combined across the front and back of a bright white hoodie, while the collection's t-shirts present a printed version of the same collaborative graphic.
Image Credit: Nike
Bold graphics and baggy fits are bountiful within this sports-lifestyle collection with garments including hoodies and t-shirts delivered in black and white, green and beige track pants and shorts, mesh warm-up pennies, and army green, retro-inspired snapbacks. All of the looks aim to reimagine old-school basketball culture, offering shoppers a range of products that are at one time vintage and contemporary.
All of the items don variations of new co-branded logos. For example, an embroidered Jumpman and Off-White logo are combined across the front and back of a bright white hoodie, while the collection's t-shirts present a printed version of the same collaborative graphic.
Image Credit: Nike
Trend Themes
1. Oversized Athleisure - There is an opportunity for fashion brands to incorporate oversized fits into their athleisure collections inspired by sports nostalgia.
2. Retro Brand Collaborations - Collaborations between retro sports brands and contemporary fashion designers can offer new ways to reimagine vintage sportswear.
3. Nostalgia-inspired Graphics - The use of bold, graphic logos and designs inspired by past eras of sports culture can be incorporated into modern streetwear collections.
Industry Implications
1. Sportswear - Sportswear brands can explore incorporating oversized silhouettes and retro-inspired graphics into their collections for a nostalgic yet contemporary appeal.
2. Fashion - Fashion designers can collaborate with retro sports brands to create collections that reimagine vintage sportswear with contemporary updates.
3. Streetwear - Streetwear brands can use bold, graphic logos and designs inspired by past eras of sports culture to create a nostalgic yet contemporary aesthetic.
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