Octave & Charlie Brings the History of French Architecture to Fashion
Matt Ho — June 5, 2011 — Art & Design
References: oc-paris.over-blog & viacomit.net
I think anyone whose been to Paris will immediately fall in love with this series of Octave & Charlie shirts because I definitely have. The city of love, fashion and art is being well represented by Octave & Charlie through a series of apparel. Forget the Eiffel Tower and Champs-Élysées, because the graphics are all about showing off the different side of Paris. According to Viacomit.com, the brand decided to represent the "first four areas defined by Philippe Auguste: L’île de la cité, La verrerie, La Grève and Saint-Jacques." The result is a collection of tees with beautiful images of historical architecture that have been admired by many.
So if key chains and "I Heart Paris" shirts just don't do it for you, Octave & Charlie might be the perfect souvenir to reflect your love for Paris.
So if key chains and "I Heart Paris" shirts just don't do it for you, Octave & Charlie might be the perfect souvenir to reflect your love for Paris.
Trend Themes
1. Historical Architecture Fashion - The trend of incorporating historical architectural designs into fashion, as seen in Octave & Charlie's Paris-inspired apparel, presents an opportunity for designers to create unique and culturally rich clothing.
2. Alternative Souvenirs - The trend of seeking out alternative souvenirs beyond traditional key chains and generic shirts opens up opportunities for brands like Octave & Charlie to offer unique and stylish mementos for travelers.
3. City-inspired Apparel - The trend of creating clothing that showcases the distinctive elements and hidden gems of a city offers a disruptive innovation opportunity for fashion brands to cater to the interests of modern urban dwellers.
Industry Implications
1. Fashion - The fashion industry can tap into the trend of incorporating historical architectural designs into clothing, as showcased by Octave & Charlie's Parisian tees, to create unique and culturally significant garments.
2. Tourism - The tourism industry can benefit from the trend of offering alternative souvenirs like Octave & Charlie's Paris-inspired apparel, providing travelers with fashionable keepsakes that go beyond the traditional offerings.
3. Gifts and Souvenirs - The gifts and souvenirs industry has an opportunity to innovate by embracing the trend of providing unique and city-inspired apparel, such as Octave & Charlie's shirts, that cater to consumers seeking authentic and stylish mementos.
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