Oak Chocolate Milk Will Kill Your "Hungrythirsty" Craving
Amelia Roblin — October 31, 2010 — Marketing
References: threedrunkmonkeys.au & adsoftheworld
A clever Australian ad agency called Three Drunk Monkeys has launched this quirky campaign for Oak chocolate milk. Creating a new need for its consumer, Oak is targeting people caught in that in-between phase of feeling both a little bit hungry and a little bit thirsty -- or, more accurately, "hungrythirsty."
According to these ads, Oak chocolate milk will not only kill that "hungrythirsty" spot in your gut, but dress up inappropriately at its funeral -- and that's just the beginning. This beverage means serious business.
According to these ads, Oak chocolate milk will not only kill that "hungrythirsty" spot in your gut, but dress up inappropriately at its funeral -- and that's just the beginning. This beverage means serious business.
Trend Themes
1. Quirky Beverage Ads - Creating humorous and quirky marketing campaigns that redefine a product's use case and appeal
2. Satisfying Unique Needs - Identifying and catering to new, nuanced needs of consumers by positioning a product as a solution
3. Adopting New Jargon - Developing and using new language specific to unique consumer needs to define a market niche
Industry Implications
1. Beverage Manufacturing - Manufacturing and marketing of niche beverages targeting nuanced consumer needs, catering to 'hungrythirsty' type demands
2. Marketing and Advertising - Creating quirky and humorous campaigns leveraging new language and unique positioning to engage with consumers
3. Consumer Insights - Providing robust consumer insights to help businesses identify and address emerging consumer needs, such as 'hungrythirsty'
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