Oak Beach by NeSpoon Uses Doilies to Beautify the Oceanscape
Vittoria Natarelli — July 29, 2010 — Art & Design
References: behance.net & designyoutrust
Oak Beach by NeSpoon is a beautiful enhancement to an already gorgeous beach. The artist spray-painted installations throughout the beach, and each piece was created using a doily as a stencil. Some pieces were spray painted onto wood, while others were hanging creations.
NeSpoon created a museum on the beach with his art. There's no doubt that Oak Beach by NeSpoon would be a wonderful tourist destination.
Implications - The eco-movement has transcended niche groups and informs the values of a large cross-section of society. This group has a strong desire to reconnect to the natural environment that it cherishes. Companies that offer experiences to reconnect to nature will be able to create a lasting connection to their brand.
NeSpoon created a museum on the beach with his art. There's no doubt that Oak Beach by NeSpoon would be a wonderful tourist destination.
Implications - The eco-movement has transcended niche groups and informs the values of a large cross-section of society. This group has a strong desire to reconnect to the natural environment that it cherishes. Companies that offer experiences to reconnect to nature will be able to create a lasting connection to their brand.
Trend Themes
1. Beach Artisanal Revival - There is an opportunity for artists and makers to create unique pieces that celebrate the natural environment through beach art, using traditional techniques and materials.
2. Eco-friendly Public Art - Public artwork that uses sustainable and non-toxic materials, like doilies, to promote environmental awareness and beautify urban spaces will appeal to today's eco-conscious consumers.
3. Nature Reconnection Experiences - As people become more disconnected from the natural world, there is a growing market for experiences like visiting beach art installations that help people re-establish a relationship with nature and appreciate its beauty.
Industry Implications
1. Art and Design - Artists and designers can expand their offerings to include beach art installations using sustainable materials like doilies, as a way to attract environmentally conscious clients.
2. Tourism and Hospitality - Hotel chains, resorts, and local tourism boards can partner with artists and makers to create unique beach art installations, encouraging tourists to visit areas and engage with the local environment.
3. Environmental Education - Environmental education programs can incorporate beach art installations into their curriculum, as a hands-on, community-based approach to teach and inspire people about the beauty and importance of the natural world.
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