NYC Offers 2-for-1 Smart Car Parking Deal
Going Like Sixty — September 11, 2008 — Autos
Smart USA, the European microcar, has made a deal with a New York City parking lot owner so two cars can park for the price of one at city lots. The Smart is just over 8 feet long and two Smart Cars will fit easily in one space. Myers Parking will give 50% off daily and monthly posted parking.
Myers Parking is said to have initiated the contact with Smart, falling for the Smart Car marketing ploy that parking is as important as fuel mileage.
Myers Parking is said to have initiated the contact with Smart, falling for the Smart Car marketing ploy that parking is as important as fuel mileage.
Trend Themes
1. Micro Car Parking Solutions - The trend of offering discounted parking deals for micro cars could disrupt the parking industry by incentivizing people to buy smaller vehicles.
2. Collaboration Between Car Manufacturers and Parking Lots - The trend of car manufacturers partnering with parking lots presents an opportunity for disruptive innovation in the transportation and parking industries.
3. Marketing Tactics for Micro Cars - Using creative marketing tactics that highlight the unique advantages of micro cars, such as their ability to fit in small parking spaces, presents an opportunity for disruptive innovation in the automotive industry.
Industry Implications
1. Parking Industry - The parking industry could be disrupted by the trend of offering discounts for micro cars and by collaboration with car manufacturers.
2. Automotive Industry - The trend of marketing micro cars with a focus on their ability to fit in small parking spaces presents an opportunity for disruptive innovation in the automotive industry.
3. Urban Planning - Collaboration between car manufacturers and parking lot owners could disrupt urban planning by incentivizing the use of smaller vehicles and decreasing the need for large parking structures.
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