I (Love) NY Christmas Ornaments
References: a856-citystore.nyc.gov
Souvenirs are a part of trotting the globe, but for whatever reason, travelers seem to have it in their minds that travel tokens need to be tacky. They don't. At Grand Central Station this December I saw beautiful, sparkle-encrusted white ornaments which were the epitome of classy, which at $35, were a much better choice than a kitschy t-shirt.
The featured ornament is similar, but not quite like the ones I saw.
Implications - Patriotism is an ancient emotion experienced and expressed by consumers. It lends to the basic biological urge to belong to a group of peers, identifying a commonality among a group of people residing in a particular area. Ultimately, consumers may value their individuality, but they also wish to feel accepted by a group.
The featured ornament is similar, but not quite like the ones I saw.
Implications - Patriotism is an ancient emotion experienced and expressed by consumers. It lends to the basic biological urge to belong to a group of peers, identifying a commonality among a group of people residing in a particular area. Ultimately, consumers may value their individuality, but they also wish to feel accepted by a group.
Trend Themes
1. Classy Travel Souvenirs - There is a growing trend of travelers seeking high-quality and elegant souvenirs, like sparkle-encrusted ornaments, instead of tacky and cheap items.
2. Patriotic Consumer Products - Consumers are showing a strong interest in purchasing products that reflect their patriotism and sense of belonging to a particular group or community.
3. Value Conscious Travelers - Travelers are becoming more conscious about the value of the souvenirs they purchase, seeking items that provide both sentimentality and quality.
Industry Implications
1. Tourism and Travel - The tourism and travel industry can tap into the trend of offering classy and elegant souvenirs that appeal to the changing preferences of travelers.
2. Decor and Home Furnishings - The decor and home furnishings industry can explore the market for patriotic-themed ornaments and products that provide a touch of sophistication and style.
3. Retail and E-commerce - The retail and e-commerce industry has an opportunity to cater to value-conscious travelers by offering a curated selection of high-quality and meaningful souvenirs.
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