At This Nuremberg Restaurant, Guests are Greeted by the Chef
Rebecca Byers — February 18, 2016 — Marketing
References: retaildesignblog.net
Sosein is an interactive Nuremberg restaurant that challenges the typical dining concept. The immersive experience begins with patrons ringing a doorbell to the restaurant, which is located within a historical building, which then prompts the head chef to greet them and welcome them inside. With an interior design that resembles a cave, the serendipitous experience was memorable enough to have head chef Felix Schneider as 'Newcomer 2016' in the Gusto restaurant guide after only 40-days of service.
The Sosein dining concept is marked by its emphasis on the experiential, its seasonal menus, passion for cooking and its overall holistic approach to cooking, with each patron being made to feel like a personal guest of the chef himself.
The Sosein dining concept is marked by its emphasis on the experiential, its seasonal menus, passion for cooking and its overall holistic approach to cooking, with each patron being made to feel like a personal guest of the chef himself.
Trend Themes
1. Interactive Dining Experiences - Restaurants are reimagining the traditional dining concept by creating immersive and interactive experiences that engage patrons on a deeper level.
2. Historically-inspired Design - Restaurants are incorporating historical elements into their interior design to create a unique and memorable dining experience.
3. Personalized Chef Interaction - Restaurants are placing a greater emphasis on creating a personalized and intimate experience by having the head chef interact directly with guests.
Industry Implications
1. Hospitality - The hospitality industry can explore immersive dining experiences to attract customers looking for unique and memorable dining experiences.
2. Interior Design - The interior design industry can capitalize on the trend of historical-inspired design by creating unique spaces that transport customers to another era.
3. Culinary Arts - The culinary arts industry can focus on creating personalized dining experiences by having chefs interact directly with guests, enhancing the overall dining experience.
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