Nudz Offers Neutral-Colored Lingerie for All Skin Types
Riley von Niessen — January 24, 2017 — Fashion
References: thenewnudes
Those fed up with the idea of "nude" underwear being considered a light hue of beige are sure to appreciate the efforts of Nudz, a Miami-based brand that's been taking steps to diversify the market.
By making bras and underwear for women with various skin tones, Nudz sets the bar higher for other brands by showing them that a much more inclusive range of products should be available today. In addition to offering diverse color palettes, with 10 different shades of nude included, Nudz has a vast variety of styles that are priced reasonably. As the bras aren't padded or molded, they offer the perfect fit, support and comfort -- a balance that many women often have difficulty in finding.
By making bras and underwear for women with various skin tones, Nudz sets the bar higher for other brands by showing them that a much more inclusive range of products should be available today. In addition to offering diverse color palettes, with 10 different shades of nude included, Nudz has a vast variety of styles that are priced reasonably. As the bras aren't padded or molded, they offer the perfect fit, support and comfort -- a balance that many women often have difficulty in finding.
Trend Themes
1. Inclusive Lingerie - Disruptive innovation opportunity: Develop lingerie lines that cater to a diverse range of skin tones, offering a more inclusive and representative choice for consumers.
2. Variety of Nude Shades - Disruptive innovation opportunity: Create products with a wide range of nude shades to meet the needs of individuals with different skin tones, addressing the lack of inclusivity in the lingerie market.
3. Non-padded Bras - Disruptive innovation opportunity: Design bras that provide optimal fit, support, and comfort without padding or molding, targeting the demand of women struggling to find the perfect balance.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: eCommerce platforms and brick-and-mortar stores can embrace inclusivity by offering a wider range of nude lingerie options to cater to diverse consumer needs.
2. Apparel Manufacturing - Disruptive innovation opportunity: Lingerie manufacturers can capitalize on the demand for inclusive lingerie by developing high-quality products that represent a wide variety of skin tones and body types.
3. Body Positivity - Disruptive innovation opportunity: Brands focused on body positivity and self-acceptance can expand their offerings to include non-padded bras that provide comfort and support without compromising on style.
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