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Experience-Sharing Social Apps

Clean the Sky - Positive Eco Trends & Breakthroughs

The Noww App Helps You Keep Close Friends in the Loop of Your Life

— May 29, 2016 — Social Media
The Noww app helps you to keep your friends updated by instantly sharing your latest updates. The Indian startup encourages connection by giving users a platform to regularly share what they are up to with friends and followers.

Throughout the day, you can give people a peak into all the amazing and mundane things you experience. It is specifically designed for close friends, finding a middle ground between over the phone or in-person communication and public posts.

The Noww app joins a number of other social media platforms designed to give followers frequent access into your daily life. This stands in stark contrast to other apps that emphasize productivity by minimizing notifications or even those focused on digital detox and ending smartphone addiction.
Trend Themes
1. Experience-sharing Apps - There are opportunities to create new social media platforms that focus on sharing personal experiences with close friends and family.
2. Middle Ground Apps - Developers can create social media platforms that strike a balance between over the phone or in-person communication and public posts.
3. Anti-productivity Apps - There are opportunities to create apps that focus on connection and sharing and prioritize notifications over productivity.
Industry Implications
1. Social Media - The social media industry should explore new app designs that encourage users to frequently share updates with one another.
2. Mobile App Development - Mobile app developers should focus on creating apps that promote connection and sharing among close friends and family.
3. Digital Wellness - The digital wellness industry should consider developing anti-productivity apps that prioritize notifications and sharing over productivity and addiction prevention.
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