Herschel Supply Co.'s Nova Backpack Line is Summer-Ready and Reliable
Madison Mackay — July 9, 2018 — Art & Design
References: herschelsupplyco & hypebae
Just in time for the summer, Herschel Supply Company released the new Nova Backpack line -- a collection of three differently sized backpacks that all arrive in 10 fun shades.
Available in either mini, x-small or mid-volume, the backpacks offer a solution for anyone and any occasion. With shades including Ash Rose, Arrowood, Camouflage, Navy, Yellow, Black, White or cheetah print, there is a backpack to match any outfit. Each interior features a spacious main pocket and an inner sleeve to fit a computer. The smaller versions also offer a water bottle pocket on the side as well as a top handle to hold the bags comfortably.
Finishing off each bag is the brand's famous padded shoulder straps that make them comfortable enough to wear all day long, even in the heat. The new Nova Backpack line is available online or in-store now from Herschel Supply Co.
Available in either mini, x-small or mid-volume, the backpacks offer a solution for anyone and any occasion. With shades including Ash Rose, Arrowood, Camouflage, Navy, Yellow, Black, White or cheetah print, there is a backpack to match any outfit. Each interior features a spacious main pocket and an inner sleeve to fit a computer. The smaller versions also offer a water bottle pocket on the side as well as a top handle to hold the bags comfortably.
Finishing off each bag is the brand's famous padded shoulder straps that make them comfortable enough to wear all day long, even in the heat. The new Nova Backpack line is available online or in-store now from Herschel Supply Co.
Trend Themes
1. Miniature Backpacks - Expanding the trend of compact and stylish backpacks, there is an opportunity for innovative designs with added functionality.
2. Colorful Backpacks - With the wide range of vibrant shades available, there is room for disruptive innovation in creating personalized and eye-catching backpacks.
3. Multi-functional Backpacks - The inclusion of features like a water bottle pocket and computer sleeve in the backpacks presents an opportunity for innovative designs that cater to specific customer needs.
Industry Implications
1. Fashion Accessories - The fashion accessory industry can tap into the trend of miniature backpacks by offering unique designs and functional features.
2. Travel Gear - The travel gear industry has an opportunity to create disruptive innovations by combining convenience and style in compact backpack designs.
3. E-commerce - E-commerce platforms can capitalize on the trend of colorful and multi-functional backpacks by offering a wide variety of options for online shoppers.
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