'Nouaison' by Hoberman Associates is a Tribute to Wine Making
Alexandra Serrano — October 1, 2012 — Lifestyle
References: hoberman & fastcodesign
The installation titled 'Nouaison' by Hoberman Associates is a larger-than-life tribute to a critical stage in wine making.
As one of the largest installations that the design firm has ever created, the aesthetics of this piece are certainly ambitious. The piece is located at a Bordeaux winery named Château Smith Haut Lafitte. The French winery has been in business since the 14th century, and adds to its old-world charm with ultra modern installations.
Nouasion was inspired by a quintessential part of the wine making process. According to Co. Design, the origins of the name come from "a French term describing the stage of growth when grapevines first develop their fruit." This first development influences the Bordeaux wine's production. 'Nouaison' by Hoberman Associates makes for a visually stimulating modern monument to the craft of wine making in contrast to the charming French landscape where it stands.
As one of the largest installations that the design firm has ever created, the aesthetics of this piece are certainly ambitious. The piece is located at a Bordeaux winery named Château Smith Haut Lafitte. The French winery has been in business since the 14th century, and adds to its old-world charm with ultra modern installations.
Nouasion was inspired by a quintessential part of the wine making process. According to Co. Design, the origins of the name come from "a French term describing the stage of growth when grapevines first develop their fruit." This first development influences the Bordeaux wine's production. 'Nouaison' by Hoberman Associates makes for a visually stimulating modern monument to the craft of wine making in contrast to the charming French landscape where it stands.
Trend Themes
1. Ambitious Wine Installations - The 'Nouaison' installation by Hoberman Associates showcases the trend of creating large-scale, visually stunning art pieces within wineries.
2. Blending Old-world Charm with Modern Innovation - Château Smith Haut Lafitte exemplifies the trend of combining traditional winemaking methods with contemporary design and technology.
3. Inspired by Wine-making Process - 'Nouaison' reflects the trend of incorporating elements of the wine-making process into artistic installations, creating a unique and immersive experience for visitors.
Industry Implications
1. Wine - The wine industry can leverage ambitious installations like 'Nouaison' to enhance visitor experiences and create a lasting impact.
2. Art - The art industry can explore the trend of creating large-scale installations within wineries to provide unique, immersive experiences for art enthusiasts.
3. Design - The design industry has an opportunity to create innovative installations that combine the old-world charm of traditional craftsmanship with modern aesthetics, as demonstrated by 'Nouaison'.
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