Rodolofo Rocchetti's Cruelty-Free Designs
Going Like Sixty — March 31, 2008 — Art & Design
References: tappezzeriarocchetti
We love leather -- some even love the cow hide which still has hair -- but do we love animal prints enough to make furniture to look like animals?
Rodolofo Rocchetti is going to find out the depth of this market. He made these wild pieces, using only faux fur, for the animal lovers... Or for the people who need to make a statement about their tastes.
Implications - In recent years, there has been an increased importance placed on the originality of a product one owns. One of the best ways for a company or brand to capitalize on this fad is by radically altering the design of a traditional household product. By offering consumers a dramatic change from the conventional, the company establishes itself as avant-garde and forward thinking.
Rodolofo Rocchetti is going to find out the depth of this market. He made these wild pieces, using only faux fur, for the animal lovers... Or for the people who need to make a statement about their tastes.
Implications - In recent years, there has been an increased importance placed on the originality of a product one owns. One of the best ways for a company or brand to capitalize on this fad is by radically altering the design of a traditional household product. By offering consumers a dramatic change from the conventional, the company establishes itself as avant-garde and forward thinking.
Trend Themes
1. Animal-inspired Furniture - Opportunity for companies to create furniture designs that mimic animals, appealing to animal lovers and those who want to make a bold statement.
2. Cruelty-free Design - Potential for brands to offer furniture made with faux fur or alternative materials, meeting the demand for ethical and sustainable products.
3. Radical Home Decor - Chance for companies to disrupt the home decor industry by offering unconventional and avant-garde designs that deviate from traditional styles.
Industry Implications
1. Furniture Manufacturing - Opportunity for furniture manufacturers to incorporate animal-inspired designs and cruelty-free materials into their product lines.
2. Textile and Fabric - Potential for textile and fabric companies to develop innovative faux fur materials that can be used in the production of animal-inspired furniture.
3. Home Decor Retail - Chance for home decor retailers to differentiate themselves by offering unique and radical home decor products that cater to consumers seeking distinctive designs.
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