Rapper Macklemore Unveiled His Signature Jordan ‘Northwest King Salmon’ Shoes
Rahul Kalvapalle — April 28, 2014 — Fashion
The ‘Northwest King Salmon’ shoes are the result of a collaboration between Grammy-winning rapper Macklemore and Nike’s Jordan brand. The shoes are essentially a salmon-colored addition to the Jordan Melo M10 line inspired by NBA star Carmelo Anthony. The shoes’ color and name selection were influenced by Macklemore’s Pacific Northwest background.
Macklemore may have rapped such lyrics as “a hundred dollars for a pair of shoes I would never hop in” and “my movement told me to be a consumer and I consumed it” in the song ‘WINGS,’ but it appears that even he couldn’t resist being given a signature shoe by the venerable Jordan brand.
It’s unclear if these shoes will be made available on a wider scale, when they might be released and how much they will retail for.
Macklemore may have rapped such lyrics as “a hundred dollars for a pair of shoes I would never hop in” and “my movement told me to be a consumer and I consumed it” in the song ‘WINGS,’ but it appears that even he couldn’t resist being given a signature shoe by the venerable Jordan brand.
It’s unclear if these shoes will be made available on a wider scale, when they might be released and how much they will retail for.
Trend Themes
1. Celebrity Fashion Collaborations - The collaboration between Macklemore and Nike's Jordan brand highlights a growing trend of celebrities partnering with fashion brands to release their own signature products.
2. Personalized Athletic Footwear - The 'Northwest King Salmon' shoes showcase the opportunity for athletic footwear brands to collaborate with individuals and personalize a shoe's design to fit their unique identity.
3. Limited Edition Footwear Releases - The potential limited release of the 'Northwest King Salmon' shoes highlights the trend of footwear brands using exclusivity as a marketing tactic to create hype and demand for their products.
Industry Implications
1. Athletic Footwear - Brands in the athletic footwear industry can capitalize on the trend of personalized and limited edition footwear releases by partnering with individuals, like Macklemore, to create signature products.
2. Celebrity Collaborations - Companies in the fashion industry can partner with celebrities to release personalized products like the 'Northwest King Salmon' shoes, tapping into the star power of these individuals to attract customers.
3. Marketing and Advertising - The exclusive and limited release of products like the 'Northwest King Salmon' shoes highlights the potential for marketing and advertising industries to use exclusivity as a tactic to drive demand and increase sales.
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