Monkey Around with these Nonnative Dweller Sneakers
Summer Luu — November 1, 2010 — Fashion
Brand director Satoshi Saffen creates the Nonnative Dweller Sneakers exclusively from Japan.
Based on a high-top sneaker, these fly kicks are made of monkey-suede cow skin. With a look of luxury, these shoes are adorned in beige fur, making them look ultra classy. What's really neat about these Nonnative Dweller Sneakers is the fact that they're completely waterproof and lined with Gore-Tex leather, making them a fresh and practical pair of kicks.
Implications - Consumers are no longer satisfied with items that simply complete a function. Designs that feature a whimsical element are appealing to those who want to stand out from the rest of the crowd. Companies could focus on this when coming out with new items.
Based on a high-top sneaker, these fly kicks are made of monkey-suede cow skin. With a look of luxury, these shoes are adorned in beige fur, making them look ultra classy. What's really neat about these Nonnative Dweller Sneakers is the fact that they're completely waterproof and lined with Gore-Tex leather, making them a fresh and practical pair of kicks.
Implications - Consumers are no longer satisfied with items that simply complete a function. Designs that feature a whimsical element are appealing to those who want to stand out from the rest of the crowd. Companies could focus on this when coming out with new items.
Trend Themes
1. Whimsical Designs - Opportunity for companies to create products with a playful and unique aesthetic to meet consumer demand for individuality.
2. Luxury Sneakers - Potential for brands to tap into the demand for high-end sneakers made with premium materials for a more luxurious appeal.
3. Waterproof Fashion - Scope for companies to develop waterproof products that combine style and functionality, catering to practical consumer needs.
Industry Implications
1. Fashion - Fashion brands can explore the trend of whimsical designs and luxury sneakers to captivate consumers seeking individuality and premium options.
2. Footwear - The footwear industry can embrace the opportunity to create waterproof sneakers that offer both style and practicality.
3. Materials - Material suppliers can develop and promote innovative waterproof materials for use in fashion and footwear products.
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