nomaterra's On-the-Go Eau Fraiche Wipes Boast Three Key Scents
Jana Pijak — January 4, 2021 — Fashion
References: nomaterra
Independent fragrance brand nomaterra is known for its signature city-inspired scents, including those inspired by American destinations like Boston, Brooklyn, East Hampton and more. The brand's Fragrance Wipes are a convenient sampler pack for on-the-go use and highlight three of the brand's best-selling scents. The featured scents include Malibu, Miami and Oahu with each sold in a medley of 12 wipes per pack.
While scented wipes have been around for many years, nomaterra's Fragrance Wipes highlight its unique and artisanal product range. While the brand's Malibu fragrance is highlights honeysuckle, Miami brings orange blossom notes into the spotlight and Oahu highlights floral gardenia.
Ideal for luxury lovers who are traveling or on the go, these fragrance wipes fuse quality with convenience and make self care easy wherever you are.
While scented wipes have been around for many years, nomaterra's Fragrance Wipes highlight its unique and artisanal product range. While the brand's Malibu fragrance is highlights honeysuckle, Miami brings orange blossom notes into the spotlight and Oahu highlights floral gardenia.
Ideal for luxury lovers who are traveling or on the go, these fragrance wipes fuse quality with convenience and make self care easy wherever you are.
Trend Themes
1. Artisanal Fragrance Wipes - There is a growing trend for artisanal fragrance wipes, created as a hybrid between convenience and the desire for unique, high-quality products on-the-go.
2. Signature City-inspired Scents - Fragrance companies have an opportunity to create signature scents for cities worldwide, tapping into the desire for a sense of place and local experiences among consumers.
3. Convenience and Self-care - As consumers prioritize convenience and self-care, companies can offer innovative products that combine these two elements, such as fragrance wipes for on-the-go use.
Industry Implications
1. Fragrance - Fragrance companies can innovate by creating unique, city-inspired scents for customers, as well as offering convenient products like fragrance wipes for travel and on-the-go use.
2. Travel and Tourism - Travel and tourism companies can partner with fragrance brands to offer signature scents for their destinations, helping guests connect with the local culture and create memorable experiences.
3. Personal Care - Personal care companies can expand their portfolios by creating convenient products such as fragrance wipes that can be used on-the-go, meeting the demand for self-care while also providing added value for customers.
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