The NoMad Playing Cards are Inspired by the Opulent Hotel
Malika Renee Butss — June 8, 2015 — Art & Design
References: store.theory11 & lovelypackage
Theory11's NoMad Playing Cards are unlike any regular deck of 62. These playing cards feature an unmatched luxury inspired by iconic architecture.
Designed by Chad Michael in collaboration with the NoMad Hotel, these opulent cards express the sleek design and swank aesthetic of New York's NoMad district in the 19th century. Using texture and contrasting concepts, this deck of cards features a navy blue box decorated with gold foil. When turned, the foil design reveals the shape of an eye which accents the Latin phrase at the top and bottom of each card: "Beauty is in the eye of the beholder." The inside of the exuberant box is patterned with the NoMad logo.
The NoMad Playing Cards are a treasured monument to the the iconic hotel.
Designed by Chad Michael in collaboration with the NoMad Hotel, these opulent cards express the sleek design and swank aesthetic of New York's NoMad district in the 19th century. Using texture and contrasting concepts, this deck of cards features a navy blue box decorated with gold foil. When turned, the foil design reveals the shape of an eye which accents the Latin phrase at the top and bottom of each card: "Beauty is in the eye of the beholder." The inside of the exuberant box is patterned with the NoMad logo.
The NoMad Playing Cards are a treasured monument to the the iconic hotel.
Trend Themes
1. Luxury Playing Cards - The trend of creating high-end playing cards that feature luxurious designs and materials presents an opportunity for companies to tap into the luxury market of gaming accessories.
2. Collaborative Design - The trend of collaborating with well-known brands or establishments to create unique and exclusive designs for products like playing cards opens up opportunities for cross-promotion and reaching new audiences.
3. Nostalgic Aesthetics - The trend of incorporating nostalgic design elements, like those from historical periods or specific locations, into products like playing cards can evoke a sense of nostalgia and appeal to consumers seeking unique and culturally rich experiences.
Industry Implications
1. Gaming Accessories - The gaming accessories industry can take advantage of the trend of luxury playing cards by offering high-end, visually stunning decks for serious gamers and collectors.
2. Hospitality - The hospitality industry can explore collaborative design opportunities with niche brands, such as creating exclusive playing cards that embody the unique aesthetic of a hotel, to enhance guest experiences and offer branded merchandise.
3. Gifts and Souvenirs - The gifts and souvenirs industry can tap into the trend of nostalgic aesthetics by creating playing cards that feature designs inspired by historical periods or specific locations, providing customers with unique and culturally significant keepsakes.
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