The New 'Nokia 3310' Hopes to Bring Modern Tech to Rural Chinese Areas
Justin Lam — February 1, 2018 — Tech
Nokia is fusing nostalgic design with modern features in its newest iteration of the 'Nokia 3310.' Previous versions of the Nokia 3310 have come with 3G capability, but this new version looks to bring 4G network speeds to the tactile button phone. The new Nokia 3310 also comes equipped with Wi-Fi hot-spotting, a 2 megapixel camera with an LED flash, a headphone jack, a 2.4-inch polarized screen, Bluetooth 4.0, 512 MB of storage and a MicroSD expansion slot.
Nokia currently plans on releasing the phone only in China, thanks to a deal with HMD Global which acquired the rights to produce Nokia-branded phones and tablets. The decision to only sell the phone there works on two different levels for the mobile company. The first reason lies in China's large population being a great testing ground for new products. The second reason focuses more on the customer as this cheap 4G phone may be an important model for those living in rural areas. This phone hopes to fill a market in which low cost phones rarely come with modern upgrades.
Nokia currently plans on releasing the phone only in China, thanks to a deal with HMD Global which acquired the rights to produce Nokia-branded phones and tablets. The decision to only sell the phone there works on two different levels for the mobile company. The first reason lies in China's large population being a great testing ground for new products. The second reason focuses more on the customer as this cheap 4G phone may be an important model for those living in rural areas. This phone hopes to fill a market in which low cost phones rarely come with modern upgrades.
Trend Themes
1. 4G Network Speeds - The new Nokia 3310 aims to bring 4G network speeds to a low-cost phone, offering disruptive innovation opportunities for affordable connectivity in rural areas.
2. Modern Upgrades in Low-cost Phones - The Nokia 3310's fusion of nostalgic design and modern features presents disruptive innovation opportunities in the market for low-cost phones with advanced functionality.
3. Nokia's China Expansion - Nokia's decision to release the affordable 4G phone only in China highlights the market potential and disruptive innovation opportunities in the Chinese mobile industry.
Industry Implications
1. Mobile Technology - The affordable 4G phone market represents a disruptive innovation opportunity for mobile technology companies seeking to cater to the growing demand for low-cost, high-functionality devices.
2. Rural Connectivity - The introduction of a cheap 4G phone with modern upgrades opens up disruptive innovation opportunities for industries focusing on providing affordable connectivity solutions to rural areas.
3. Branded Phones and Tablets - The Nokia 3310's release in China, following the acquisition of rights to produce Nokia-branded phones and tablets, demonstrates disruptive innovation opportunities in the market for branded mobile devices.
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