Play Your Way to Donations Through the Nog Pong Machine
Summer Luu — December 20, 2010 — Tech
The Saatchi & Saatchi LA agency is giving back to good causes this year by making donations through a machine called Nog Pong. The three lucky charitable organizations include the Amanda Foundation, Free Arts for Abused Children and New Directions.
Collaborating with Deep Local, Saatchi & Saatchi re-engineered a ping pong machine, replacing everything with home-made wiring and micro-controllers. Check out the Nog Pong video to see it in action.
Implications - These are the kinds of products and movements that companies around the world dream of creating. Through a deft combination of design skill, passion, and a thirst for charity, Saatchi & Saatchi has proven itself to be a company interested in elevating struggling communities.
Collaborating with Deep Local, Saatchi & Saatchi re-engineered a ping pong machine, replacing everything with home-made wiring and micro-controllers. Check out the Nog Pong video to see it in action.
Implications - These are the kinds of products and movements that companies around the world dream of creating. Through a deft combination of design skill, passion, and a thirst for charity, Saatchi & Saatchi has proven itself to be a company interested in elevating struggling communities.
Trend Themes
1. Interactive Charity - Opportunity to create interactive experiences that promote charitable donations.
2. Creative Fundraising - Opportunity to devise innovative ways to raise funds for charitable organizations.
3. Technology for Good - Opportunity to leverage technology to make a positive impact on society.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Develop advertising campaigns that integrate charitable giving.
2. Event Planning - Disruptive innovation opportunity: Create unique and engaging experiences that encourage charitable donations.
3. Technology - Disruptive innovation opportunity: Design tech solutions that simplify and streamline the process of making charitable donations.
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