Drake Unveils His Highly-Anticipated NOCTA x Nike Golf Collection
Niko Pajkovic — September 17, 2021 — Fashion
Coming on the heels of the release of his latest album, 'Certified Lover Boy,' Drake has officially unveiled his long-awaited golf apparel collection titled 'NOCTA x Nike Golf.' First teased by Brooks Koepka during the Tour Championship, this fairway-friendly collection aims to inject a new sense of streetwear-inspired style into the notoriously stuffy world of luxury golf.
As a whole, the collection is notably comprehensive and cohesive, boasting a variety of items ranging from quarter-zip windbreakers and polo shirts to short-sleeve mock necks and branded sunglasses. Baggy nylon pants appear as a staple piece throughout the lookbook, while standout items include a cream-colored full-zip windbreaker and green nylon long sleeves, both of which don “NOCTA GOLF” branding in large white font.
Though hip-hop and golf are two worlds that rarely collide, the new collection seems particularly fitting for the world-famous rapper considering his well-known interest in the sport.
Image Credit: Nike
As a whole, the collection is notably comprehensive and cohesive, boasting a variety of items ranging from quarter-zip windbreakers and polo shirts to short-sleeve mock necks and branded sunglasses. Baggy nylon pants appear as a staple piece throughout the lookbook, while standout items include a cream-colored full-zip windbreaker and green nylon long sleeves, both of which don “NOCTA GOLF” branding in large white font.
Though hip-hop and golf are two worlds that rarely collide, the new collection seems particularly fitting for the world-famous rapper considering his well-known interest in the sport.
Image Credit: Nike
Trend Themes
1. Streetwear-inspired Golf Apparel - This trend presents an opportunity for fashion brands and designers to collaborate with golf apparel brands for a fresh and modern approach to golf fashion.
2. Celebrity-designed Golf Collections - This trend could inspire other celebrities to collaborate with sports apparel brands and create collections that infuse their personal style into the sportswear industry.
3. Diverse Representation in Golf Fashion - This trend highlights the potential for golf apparel brands to expand their target audience and increase their revenue by offering unique and stylish options for a more diverse range of golf enthusiasts.
Industry Implications
1. Fashion - Fashion designers and brands can explore collaborations with golf apparel brands to create new collections that infuse fashion with functionality for golf enthusiasts.
2. Sports Apparel - Sports apparel companies can create celebrity-designed collections that cater to a wider range of sports enthusiasts and tap into new markets.
3. Golf - Golf apparel brands can leverage this trend to create more modern and diverse collections that target a younger and trendier audience, which could increase their revenue and market share.
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