Ambush Design's Nobo Clip Earring is Inspired by Household Objects
Jana Pijak — June 4, 2019 — Fashion
References: ambushdesign & ssense
Fashion label Ambush Design finds beauty in the mundane with its Nobo Clip earring. The accessory is sold individually and is modeled after a classic clothespin that is made luxe and elegant. Available in neon green, metallic silver and purple styles, this jewelry piece makes a bold statement and is Ambush Design's answer to the fashion industry's recent industrial and utilitarian accessory obsession.
Following in the footsteps of labels like Off-White, Ambush Design transforms unexpected objects into a point of inspiration. The brand recently released a pair of zip tie sunglasses in collaboration with Gentle Monster and is known for its safety pin bracelets along with a collection of clutches that resembles crushed aluminum cans.
These clothespin earrings speak to Gen-Z and Millennial consumers' appreciation for conceptual statement accessories that draw inspiration from mundane, everyday objects.
Following in the footsteps of labels like Off-White, Ambush Design transforms unexpected objects into a point of inspiration. The brand recently released a pair of zip tie sunglasses in collaboration with Gentle Monster and is known for its safety pin bracelets along with a collection of clutches that resembles crushed aluminum cans.
These clothespin earrings speak to Gen-Z and Millennial consumers' appreciation for conceptual statement accessories that draw inspiration from mundane, everyday objects.
Trend Themes
1. Conceptual Statement Accessories - Disruptive innovation opportunity: Creating unique jewelry pieces inspired by everyday objects to appeal to Gen-Z and Millennial consumers.
2. Industrial and Utilitarian Obsession - Disruptive innovation opportunity: Capitalizing on the fashion industry's current fascination with industrial and utilitarian accessories by designing innovative and luxurious versions.
3. Unexpected Object Transformation - Disruptive innovation opportunity: Taking inspiration from unexpected objects and reimagining them as fashionable accessories, following the footsteps of brands like Off-White and Ambush Design.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Creating unique and conceptually inspired jewelry pieces within the fashion industry, appealing to consumers' desire for statement accessories.
2. Accessories - Disruptive innovation opportunity: Developing innovative and luxurious versions of industrial and utilitarian accessories, catering to the current trend in the accessories market.
3. Jewelry - Disruptive innovation opportunity: Transforming unexpected objects into fashionable jewelry pieces, tapping into the demand for unique and unconventional designs in the jewelry industry.
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