Eric Scott's Record Breaking PR Flight
On November 24, 2008, Eric Scott took his spot in the record books, flying the highest and furthest with a jet-pack. If it was not already a daring enough record attempt, he decided to set the record flying over a 1,000ft deep canyon...without a parachute!
His response? "This is the biggest adrenaline rush I've ever gotten!"
It was not an attempt to investigate alternatives to using the bridge that spans the Canyon, but a publicity stunt used to promote the Go Fast Sports & Beverage company.
Powered by a hydrogen-peroxide-powered jet pack, Scott covered the 1,500 ft span of the Royal Gorge Canyon, in Canon City, Colorado, and reached the safety of the other side in only 21 seconds. His $200,000 jet pack was developed by Jet Pack International. Based on 60’s military technology, the jet pack is capable of speeds of up to 75 mph.
His response? "This is the biggest adrenaline rush I've ever gotten!"
It was not an attempt to investigate alternatives to using the bridge that spans the Canyon, but a publicity stunt used to promote the Go Fast Sports & Beverage company.
Powered by a hydrogen-peroxide-powered jet pack, Scott covered the 1,500 ft span of the Royal Gorge Canyon, in Canon City, Colorado, and reached the safety of the other side in only 21 seconds. His $200,000 jet pack was developed by Jet Pack International. Based on 60’s military technology, the jet pack is capable of speeds of up to 75 mph.
Trend Themes
1. Jet-pack Technology - The advancement of jet-pack technology can revolutionize the transportation sector, enabling faster and more efficient travel.
2. Extreme Stunt Marketing - Companies can capitalize on extreme stunts like jet-pack canyon crossings as a unique and attention-grabbing way to promote their brand and products.
3. Adrenaline Tourism - The popularity of adrenaline-inducing activities, such as jet-pack canyon crossings, can contribute to the growth of a niche market focused on thrill-seeking tourism experiences.
Industry Implications
1. Transportation - The transportation industry has the potential to incorporate jet-pack technology to provide innovative and futuristic travel options, disrupting traditional modes of transportation.
2. Marketing and Advertising - The marketing and advertising industry can explore and adopt extreme stunts as a strategy to engage audiences and create buzz around brands, generating disruptive marketing campaigns.
3. Tourism and Hospitality - The tourism and hospitality industry can target thrill-seekers and adventure enthusiasts by offering adrenaline-focused experiences, catering to a niche market and setting themselves apart from traditional offerings.
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