Adidas' New NMD TS1 Model Features an All-Black Colorway
Riley von Niessen — August 10, 2018 — Fashion
References: adidas & highsnobiety
adidas has been busy this season releasing a variety of new sneaker models, including a fresh iteration of the NMD TS1 model, which now has a GORE-TEX coating to provide it with a waterproof edge.
With the uppers of the sneakers made from an incredibly lightweight and breathable Primeknit material, they can easily adjust to the shape of the wearer's foot, providing all-day comfort and plenty of support. Due to this sleek design, the laces have also been replaced with a simple elastic toggle that can be tightened or loosened with one hand. The all-black colorway is accented with white branding that complements the tops of the sneakers, where the laces would normally be.
Image Credit: adidas Originals
With the uppers of the sneakers made from an incredibly lightweight and breathable Primeknit material, they can easily adjust to the shape of the wearer's foot, providing all-day comfort and plenty of support. Due to this sleek design, the laces have also been replaced with a simple elastic toggle that can be tightened or loosened with one hand. The all-black colorway is accented with white branding that complements the tops of the sneakers, where the laces would normally be.
Image Credit: adidas Originals
Trend Themes
1. GORE-TEX Coated Fashion - Disruptive innovation opportunity in incorporating waterproof materials to create fashion items, especially footwear.
2. Elastic Toggle Design - Innovative opportunity to replace traditional laces with simple elastic toggles which can ease and increase the speed of wearing footwear.
3. Lightweight Primeknit Material - Innovative opportunity of developing lightweight and breathable materials that can adjust to the shape of the wearer's foot, providing all-day comfort and support.
Industry Implications
1. Fashion - Innovative opportunity in incorporating technology into fashion to create waterproof and breathable clothing and footwear.
2. Sports - Opportunity to create sportswear that offers waterproof and breathable advantages to athletes by incorporating materials such as GORE-TEX and Primeknit.
3. Outdoor Gear - Innovative opportunity of creating outdoor gear with GORE-TEX technology to make them waterproof, durable, and lightweight.
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