Nixon "The Mellor" Watch Lets You Take Your Woodland Cabin With You
Robyn Currie — May 27, 2010 — Fashion
For the true outdoorsman, the Nixon "The Mellor" watch has been created. With a studly black leather wristband and chrome outer casing, this is one timepiece you will want.
But the greatest part of this bad boy is its wood face. That's right, the Nixon "The Mellor" watch is all about the hardwood appeal, something wearable that will let you take your much-beloved rustic retreat with you wherever you go.
Implications - Despite the recent downturn of the economy, there is still a strong market for ultra luxury items. Companies that seek to appeal to this affluent segment of society would be wise to include advertising that shows people enjoying their products while engaged in activities highlighting non-verbalized signs of wealth (golf courses, infinity pools, vacation spots). This way the company sells a lifestyle in addition to a product, luring well-to-do consumers.
But the greatest part of this bad boy is its wood face. That's right, the Nixon "The Mellor" watch is all about the hardwood appeal, something wearable that will let you take your much-beloved rustic retreat with you wherever you go.
Implications - Despite the recent downturn of the economy, there is still a strong market for ultra luxury items. Companies that seek to appeal to this affluent segment of society would be wise to include advertising that shows people enjoying their products while engaged in activities highlighting non-verbalized signs of wealth (golf courses, infinity pools, vacation spots). This way the company sells a lifestyle in addition to a product, luring well-to-do consumers.
Trend Themes
1. Wooden Watches - Opportunity for companies to create fashionable timepieces with wood faces, appealing to outdoor enthusiasts and nature lovers.
2. Luxury Market - A strong market exists for high-end products targeting affluent consumers, providing opportunities for companies to showcase opulence and a luxurious lifestyle in their marketing.
3. Rustic Fashion - The popularity of rustic retreats can be leveraged by fashion companies to incorporate elements of nature and the outdoors into their designs, appealing to consumers seeking a connection with nature.
Industry Implications
1. Watchmaking - Watch manufacturers can explore the use of wood in their designs, creating stylish and eco-friendly timepieces that cater to the demand for unique and sustainable products.
2. Fashion - Fashion brands can incorporate rustic elements into their collections, tapping into the trend of nature-inspired fashion and appealing to consumers seeking a connection with the outdoors.
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