Nissan LEAF Goes to Extremes to Advertise its New Electrical Car
Kevin Young — May 22, 2012 — Autos
References: nissan & creativecriminals
This Nissan LEAF exhibition sends a clear and direct message to people by modifying petrol stations to perform a slew of other functions.
To launch its 100 per cent electrical car, Nissan converted 40 real petrol stands to anything but gas pumps to show that it's possible to be in a world that's petrol-free. The outdoor exhibition was set up on a street where an array of gas pumps turned into popcorn dispensers, fortune tellers, gum ball machines and more.
The converted petrol bowers turn into everyday objects to state that in a world full of electric cars, there'll be no need for gas. These artfully depicted gas pumps are a fun and quirky way to advertise the Nissan LEAF automobile.
To launch its 100 per cent electrical car, Nissan converted 40 real petrol stands to anything but gas pumps to show that it's possible to be in a world that's petrol-free. The outdoor exhibition was set up on a street where an array of gas pumps turned into popcorn dispensers, fortune tellers, gum ball machines and more.
The converted petrol bowers turn into everyday objects to state that in a world full of electric cars, there'll be no need for gas. These artfully depicted gas pumps are a fun and quirky way to advertise the Nissan LEAF automobile.
Trend Themes
1. Petrol-free World - Opportunity for companies to innovate and develop technologies that replace traditional gas-powered vehicles with electric cars.
2. Creative Advertising - Potential for businesses to think outside the box and use unconventional methods to advertise their products or services.
3. Sustainable Transportation - Growing demand for environmentally friendly transportation options opens up opportunities for companies to develop and promote electric vehicles.
Industry Implications
1. Automotive - Disruptive innovation opportunity for automotive manufacturers to focus on developing electric vehicles and expanding their electric car product lines.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to create unique and attention-grabbing campaigns that utilize unconventional methods like converting petrol stations.
3. Energy - Opportunity for energy companies to invest in renewable energy sources that can power electric vehicles, supporting the transition to a petrol-free world.
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