The Nio ES7 is an Electric Crossover with a Monthly Subscription
Colin Smith — June 16, 2022 — Autos
References: nio & motorauthority
The Nio ES7 is the latest addition to the China-based automaker's line of electric vehicles. The ES7 is based on the newest proprietary EV platform from the brand that allows for a number of features from remote locking all the way up to self-driving functionality. It is important to note, though, that many of the smart features on the ES7 will only be accessible via a monthly subscription which drivers have the option of opting out of.
The ES7 has a variety of customizations available at the point of sale including varying battery sizes from 75 kWh up to 150 kWh, and a choice of motors between a standard and enhanced motor. The standard configuration is a dual-motor setup that delivers 644 horsepower. With this configuration, the vehicle should reach well over 100 miles of range per charge.
Image Credit: Nio
The ES7 has a variety of customizations available at the point of sale including varying battery sizes from 75 kWh up to 150 kWh, and a choice of motors between a standard and enhanced motor. The standard configuration is a dual-motor setup that delivers 644 horsepower. With this configuration, the vehicle should reach well over 100 miles of range per charge.
Image Credit: Nio
Trend Themes
1. Electric Vehicle Subscriptions - As Nio ES7 adds optional monthly subscription, more electric vehicle makers may follow, paving the way for disruptive car ownership models.
2. Customizable Evs for Mid-size Markets - Nio ES7's customizable features, such as battery choice and motor type, cater to specific consumer demands and create opportunities for disruptors to target mid-size markets.
3. Proprietary EV Platforms - Developing new EV platforms, as seen with Nio ES7, allows for further innovation and differentiation in the electric vehicle market.
Industry Implications
1. Automotive - The electric vehicle market is rapidly expanding, with customizable options and subscription services emerging as key ways for brands to stay competitive.
2. Technology - As more electric vehicles integrate advanced technologies, it creates opportunities for tech companies to provide innovative solutions for electric vehicle drivers and charging infrastructure.
3. Energy - The increasing demand for electric vehicles will continue to drive innovation in energy storage and charging infrastructure, creating opportunities for energy companies to lead the charge in sustainable solutions.
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