Ninkasi Brewing Responds to Budweiser's Super Bowl Ad
Vasiliki Marapas — February 6, 2015 — Lifestyle
References: youtube & kitchenette.jezebel
Budweiser's Super Bowl ad mocked craft beer and the people who drink it, a fact that did not sit well with several craft beer breweries, Ninkasi Brewing among them.
The Oregon-based brewery created a snarky retaliation video that really hit the nail on the head, asking, "If you're not drinking beer for the taste, then what are you drinking it for?" , all while a mustached hipster pours a can of Budweiser over his head. Ah, how refreshing! The ad finishes off by directly addressing Budweiser, saying, "You can enjoy your golden suds. Pass us a pumpkin ale!"
If you're a craft beer enthusiast who didn't enjoy the shade Budweiser threw last weekend, you'll definitely get a kick out of this video by Ninkasi Brewing.
The Oregon-based brewery created a snarky retaliation video that really hit the nail on the head, asking, "If you're not drinking beer for the taste, then what are you drinking it for?" , all while a mustached hipster pours a can of Budweiser over his head. Ah, how refreshing! The ad finishes off by directly addressing Budweiser, saying, "You can enjoy your golden suds. Pass us a pumpkin ale!"
If you're a craft beer enthusiast who didn't enjoy the shade Budweiser threw last weekend, you'll definitely get a kick out of this video by Ninkasi Brewing.
Trend Themes
1. Craft Beer Clapback - Craft breweries responding to negative beer ads with snarky videos.
2. Beer Taste Vs Branding - The debate between craft beer enthusiasts and mainstream beer drinkers about the importance of taste in beer.
3. Craft Beer Brand Personality - Breweries using witty advertising to showcase their unique brand persona.
Industry Implications
1. Craft Beer - Craft breweries using creative marketing tactics to differentiate themselves from mainstream beer brands.
2. Advertising - Advertising agencies working with craft breweries to develop witty, humorous campaigns in response to negative beer ads.
3. Video Production - Video production companies specializing in creating snarky and engaging videos for craft breweries in response to controversial beer ads.
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