NinjaCart Aims to Reduce Food Waste in India
Mishal Omar — February 15, 2017 — Eco
References: yourstory & ninjacart.in
NinjaCart is an Indian start-up company that aims to help local farmers by growing their sales and making relationships with businesses.
The start-up aims to help both sides of the transaction, both the farmer and the business owners who purchase their products. The start-up uses data to better predict demand and as a result, helps individuals with their planning, prevents food waste and also reduces costs on both ends. This process is exactly why NinjaCart came to exist, as its founders realized the extent to which fruits and vegetables go to waste under currently accepted systems and processes.
NinjaCart's system helps the consumer due to lower costs in the supply chain, as well as helping farmers and businesses sustain their roles and saving them money in the process.
The start-up aims to help both sides of the transaction, both the farmer and the business owners who purchase their products. The start-up uses data to better predict demand and as a result, helps individuals with their planning, prevents food waste and also reduces costs on both ends. This process is exactly why NinjaCart came to exist, as its founders realized the extent to which fruits and vegetables go to waste under currently accepted systems and processes.
NinjaCart's system helps the consumer due to lower costs in the supply chain, as well as helping farmers and businesses sustain their roles and saving them money in the process.
Trend Themes
1. Reducing Food Waste - NinjaCart's data-driven approach to reducing food waste presents opportunities for disruptive innovation in supply chain management, logistics and related industries.
2. Agricultural Intelligence - NinjaCart's use of data analytics presents disruptive innovation opportunities in precision agriculture, farm-to-table supply chains and agricultural technology.
3. Collaborative Marketplaces - NinjaCart's platform connecting farmers with businesses presents potential for similar business models and opportunities for platform and marketplace innovation.
Industry Implications
1. Agriculture - NinjaCart's platform presents opportunities for disruptive innovation in agriculture by bridging the gap between farmers and businesses and optimizing supply chains.
2. Logistics - NinjaCart's data-driven approach to supply chain management presents opportunities for disruptive innovation in logistics, transportation and related industries.
3. Retail - NinjaCart's business model presents opportunities for disruptive innovation in the retail industry, particularly in online and offline marketplaces connecting local producers with consumers and businesses.
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