The Nikon Oz Music Video Celebrates the Camera Company's 100th Birthday
References: nikon.co.jp & theverge
This year is Nikon's 100th anniversary, and by way of self-congratulation, the historic Japanese camera company has created a Nikon Oz music video. The video, which is set to the song Oz by Japanese pop band Mrs. Green Apple, features a wild and absurd set on which dancers conduct a series of goofy routines.
According to Nikon, the celebratory music video is performed primarily by a "selected team of Nikon employees," with the only addition being the band members from Mrs. Green Apple itself. That seems to be the truth, as the choreography is decidedly simple and amateurishly silly in the most delightful way. Couple that with a fantastical green screen setting that includes dancing camera-headed men, exclamation marks in the sky, and hundreds of balloons, and the video is something to behold.
According to Nikon, the celebratory music video is performed primarily by a "selected team of Nikon employees," with the only addition being the band members from Mrs. Green Apple itself. That seems to be the truth, as the choreography is decidedly simple and amateurishly silly in the most delightful way. Couple that with a fantastical green screen setting that includes dancing camera-headed men, exclamation marks in the sky, and hundreds of balloons, and the video is something to behold.
Trend Themes
1. Celebratory Music Videos - Companies can create absurd or wildly creative music videos to celebrate milestones and leave an impression on consumers.
2. Employee-generated Content - More companies can take advantage of the creativity of their employees by allowing them to participate in celebratory campaigns or other brand-related projects.
3. Green Screen Cinematography - With the increasing accessibility of green screens, more videos and films can incorporate fantastic and surreal settings to enhance the viewer's experience.
Industry Implications
1. Camera and Photography - Companies like Nikon can leverage celebratory milestones to build brand recognition and consumer engagement through creative content generation.
2. Music and Entertainment - Companies within the music industry can collaborate with brands to create unique and memorable celebratory content that can be shared and promoted on multiple platforms.
3. Film Production - The use of green screens in film production can create a limitless amount of settings, cost-effectively, and lead to a more immersive and engaging viewer experience.
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