Nike's New Collection Will Feature Redesigned Brand Favorites
Mishal Omar — August 31, 2016 — Fashion
References: nike & highsnobiety
Nike's new collection of shoes will offer a number of brand favorites with a redesigned, fresh look.
Called the 'Iridescent' pack, the shoes offered in the collection include the Air Max 90, the Air Force 1 '07, the Air Force 1 Hi and the Tennis Classic. Each of the shoes follow the same color scheme, with a predominantly white backdrop that has subtle, multi-hued details. The shoes are made from white leather and have a fresh look that is both elegant and fashion-forward. Although they are targeted at women, they will likely find interest among male consumers as well.
Nike's new collection offers a minimal and sophisticated interpretation of the brand's classic shoes, allowing for the company to reach more consumers.
Called the 'Iridescent' pack, the shoes offered in the collection include the Air Max 90, the Air Force 1 '07, the Air Force 1 Hi and the Tennis Classic. Each of the shoes follow the same color scheme, with a predominantly white backdrop that has subtle, multi-hued details. The shoes are made from white leather and have a fresh look that is both elegant and fashion-forward. Although they are targeted at women, they will likely find interest among male consumers as well.
Nike's new collection offers a minimal and sophisticated interpretation of the brand's classic shoes, allowing for the company to reach more consumers.
Trend Themes
1. Leather Sneaker Revivals - The growing trend of reviving classic leather sneakers offers opportunities for brands to refresh their existing product lines.
2. Iridescent Colorways - The use of iridescent colors in shoe collections provides a unique and eye-catching design element for new product lines.
3. Gender-neutral Product Offerings - Offering products that are marketed towards a specific gender while still being appealing to consumers of all genders is a trend that could lead to disruptive innovation in the shoe industry.
Industry Implications
1. Athletic Footwear - The athletic shoe industry can use the growing trend of leather sneaker revivals to attract both new and returning customers.
2. Fashion - The use of leather and iridescent colors in shoe design can appeal to the fashion industry and offer new opportunities to create unique clothing lines.
3. Marketing and Advertising - The trend of gender-neutral product offerings requires a shift in marketing and advertising approach, creating opportunities for disruptive innovation for businesses in this industry.
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