The Nike x fragment design Collection is Comfortable and Stream-Lined
Meghan Young — October 27, 2014 — Fashion
The Nike x fragment design collection focuses on the Nike Sock Dart for a sneaker that is both chic and comfortable. The partnership has resulted in a shoe that looks fairly futuristic. This is due in large part to the sharp sole, which adds a visual touch to the otherwise simple design. Granted, the sneaker is secured with a plastic mesh strap in place of more traditional laces.
Set to release this December, the Nike x fragment design collection will boast four distinct colorways. Unfortunately for those who like the olive green, the promotional images of the shoe is just that. No green option will be available for purchase. The Nike Sock Dart is designed by Nike’s Tinker Hatfield, Mark Parker and fragment’s Hiroshi Fujiwara.
Set to release this December, the Nike x fragment design collection will boast four distinct colorways. Unfortunately for those who like the olive green, the promotional images of the shoe is just that. No green option will be available for purchase. The Nike Sock Dart is designed by Nike’s Tinker Hatfield, Mark Parker and fragment’s Hiroshi Fujiwara.
Trend Themes
1. Sock Sneaker Collaborations - The trend of fashion brands collaborating with sneaker brands to create chic and comfortable sock-like sneakers is on the rise, offering opportunities for disruptive innovation in both fashion and footwear industries.
2. Futuristic Sole Designs - The use of sharp and visually appealing soles in sneaker designs is becoming a trend, providing an opportunity for footwear companies to innovate in terms of sole technology and design.
3. Plastic Mesh Straps - The use of plastic mesh straps instead of traditional laces in sneaker designs is gaining popularity, presenting an opportunity for innovation in the way sneakers are secured and designed.
Industry Implications
1. Fashion Industry - Collaborations between fashion and footwear brands to create stylish and comfortable sneakers are disrupting the fashion industry and offering new opportunities for innovation.
2. Footwear Industry - The trend of sock-like sneakers with unique sole designs and alternative fastening systems is disrupting the traditional footwear industry, creating an opportunity for innovative companies to stand out in a crowded market.
3. Sportswear Industry - The trend of combining style and comfort in sports footwear, as seen in the Nike x fragment design collection, is disrupting the sportswear industry, offering opportunities for innovative companies to create products that meet the needs of both athletes and fashion-conscious consumers.
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