Nike 'WMNS Dunk High Skinny' Kicks Are for Fierce Women
Michelle Montesano — June 3, 2010 — Fashion
References: sneakernews & freshnessmag
Nike is always at the forefront of wicked fashions season after season, and this summer's release of the Nike WMNS Dunk High Skinny proves that Nike has not lost its spot among the elite and super-cool.
The lightweight fabric used for the Nike WMNS Dunk High Skinny will keep feet nice and cool, even during the heat of summer. See more shots of these hot feminine kicks above. Would you rock a pair?
Implications - Female shoppers are looking for alternative ways to dress themselves. Products made for women but feature a more masculine aesthetic appeal to those shoppers who want to stray away from the typical appearance of a female. Companies could focus on this in order to attract more attention.
The lightweight fabric used for the Nike WMNS Dunk High Skinny will keep feet nice and cool, even during the heat of summer. See more shots of these hot feminine kicks above. Would you rock a pair?
Implications - Female shoppers are looking for alternative ways to dress themselves. Products made for women but feature a more masculine aesthetic appeal to those shoppers who want to stray away from the typical appearance of a female. Companies could focus on this in order to attract more attention.
Trend Themes
1. Alternative Feminine Aesthetic - Companies can explore creating products that appeal to female shoppers who want to stray away from the typical appearance of femininity.
2. Lightweight Summer Fabrics - Brands can develop products using lightweight fabrics that keep feet cool during the heat of summer.
3. Fierce Women Fashion - There is an opportunity for companies to cater to fierce and stylish women by creating high-top sneakers with a feminine twist.
Industry Implications
1. Fashion - Fashion brands can tap into the alternative feminine aesthetic trend by offering clothing and accessories that deviate from traditional gender norms.
2. Footwear - Footwear companies can capitalize on the demand for high-top sneakers by developing designs that appeal to fierce and fashionable women.
3. Sports - Sports brands can incorporate lightweight fabrics in their products, catering to athletes and fitness enthusiasts who prioritize breathability and comfort.
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