Nike Air Max 1 Returns
Going Like Sixty — November 15, 2007 — Fashion
Nikes are now retro! The first Air Max Nike shoe was sold twenty years ago. Nike is celebrating by offering a retro replica of the Nike Air Max 1. Gray and teal trainer has all the details of the original. A must have for those who appreciate the classics.
Implications - Once a successful company has been around for a long enough period of time, they become a cultural icon rather than merely another business. As a result, the opportunity to market products that play to the nostalgia of consumers presents itself. Retroactive design holds a definite appeal to consumers that should not be underestimated or ignored.
Implications - Once a successful company has been around for a long enough period of time, they become a cultural icon rather than merely another business. As a result, the opportunity to market products that play to the nostalgia of consumers presents itself. Retroactive design holds a definite appeal to consumers that should not be underestimated or ignored.
Trend Themes
1. Retroactive Design - Nostalgia-driven marketing of retro products to appeal to consumers' history.
2. Cultural Icon Marketing - Marketing items that depict companies as cultural icons to entice customers who appreciate the classics.
3. Replica Products - Creating replicas or re-releasing original products to appeal to those who appreciate the history and legacy of a company's products.
Industry Implications
1. Fashion - Marketing retroactive fashion trends and designs in various apparel, such as shoes, clothing, and accessories.
2. Automotive - Car makers release retroactive design models to appeal to customers, such as the return of classic muscle cars.
3. Technology - Manufacturers releasing remakes of original models with minor adjustments to appeal to fans of retro technology.
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