Nike Toki ND Varsity Red/Black are for the Fashionable Football Player
Vittoria Natarelli — July 16, 2010 — Fashion
References: crookedtongues & highsnobiety
The Nike Toki ND Varsity Red/Black kicks are perfect for the all-star sportsman who loves to represent his school colors. This isn't just another boring pair of colorway sneakers; instead, the combination of fabric choices is very original.
The outer is red suede which is contrasted by black nylon piping. The classic leather Swoosh, suede forefoot and tongue are in black to contrast the red. An interesting twist is the polka-dot lining and gold accents. Be sure to check out the gallery for more shots.
The outer is red suede which is contrasted by black nylon piping. The classic leather Swoosh, suede forefoot and tongue are in black to contrast the red. An interesting twist is the polka-dot lining and gold accents. Be sure to check out the gallery for more shots.
Trend Themes
1. Colorway Sneakers - Opportunity to create unique combinations of different materials on sneakers while maintaining the school colors trend.
2. Fashionable Sports Footwear - Opportunity to cater to the style-conscious sportsman market by designing innovative sports footwear.
3. Personalized Sneakers - Opportunity to allow customers to personalize their sneakers with different materials like suede, nylon, leather, polka-dots and gold accents.
Industry Implications
1. Athletic Footwear - Innovation opportunity for brands to embrace the high-fashion trend and produce sneakers that are both stylish and functional.
2. Sportswear - Opportunity to capitalize on the desire for stylish sportswear being offered to a wide variety of sportsmen and women.
3. Customization Services - Opportunity for customization services that allow customers to personalize their sports footwear by selecting materials, textures and colors.
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