Nike, That Ain't Right
mediterranean — July 24, 2008 — Marketing
References: wkstudio.typepad & thegayrecluse
Nike has plastered some pretty homophobic ads all over Harlem in anticipation of the July 26 debut of the Nike Hyperdunk shoes. Oh Nike, why'd you have to go and do this?
The print ad causing the most negative feedback in the gay community is the bold “It Ain't Right†slogan on the ad which shows a man's face placed right in another man's crotch.
The rest of the ads are less direct, but still play on the idea that two male bodies close to each other is gross.
I mean, c'mon Nike, Harlem, of all places, needs more open minded and less homophobic ads.
We have to thank Wieden + Kennedy studio for the foolish and irresponsible ad campaign. Special mention to copy writer Edward Harrison and his 'that ain't right' copy which should go in the hall of shame:
**NOTE: after all the controversy, Nike decided to pull the ads.
The print ad causing the most negative feedback in the gay community is the bold “It Ain't Right†slogan on the ad which shows a man's face placed right in another man's crotch.
The rest of the ads are less direct, but still play on the idea that two male bodies close to each other is gross.
I mean, c'mon Nike, Harlem, of all places, needs more open minded and less homophobic ads.
We have to thank Wieden + Kennedy studio for the foolish and irresponsible ad campaign. Special mention to copy writer Edward Harrison and his 'that ain't right' copy which should go in the hall of shame:
**NOTE: after all the controversy, Nike decided to pull the ads.
Trend Themes
1. Inclusive Advertising - Opportunity for brands to create advertising campaigns that promote inclusivity and diversity in order to resonate with diverse consumer groups and avoid backlash.
2. Responsible Branding - Brands should take responsibility for the messages they convey, ensuring they align with ethical standards and avoid offensive or discriminatory content.
3. Social Media Backlash - Companies need to be aware of the power of social media as a platform for individuals to voice their concerns and hold brands accountable for their actions.
Industry Implications
1. Advertising - Disruption opportunity lies in developing innovative and inclusive advertising strategies that cater to diverse audiences without marginalizing any particular group.
2. Fashion - Fashion brands can embrace inclusivity in their marketing and product designs, setting new industry standards and appealing to a broader customer base.
3. Social Media Management - There is a growing need for companies to effectively manage their online presence and address any potential PR crises resulting from offensive or discriminatory advertisements.
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