Nike Still Has Design Tricks
Going Like Sixty — March 8, 2008 — Fashion
References: highsnobiety
If I'm Nike, I'm getting these awesome shoes to North America and Europe as quickly as possible. Nike Wingtips have just been released in Japan and they look wicked. Obviously taking their cue from the classics. The pair is called the Dunk Lo Premium and Dunk Hi Premium, it white or black leather with black patent leather with laser accents.
Implications - Nike is a company whose product was hijacked by consumers and given a life of its own. Though the company began with the intention of specifically serving athletes, it was eventually taken over by the urban population and thus, has become an iconic symbol of urban fashion for many.
Implications - Nike is a company whose product was hijacked by consumers and given a life of its own. Though the company began with the intention of specifically serving athletes, it was eventually taken over by the urban population and thus, has become an iconic symbol of urban fashion for many.
Trend Themes
1. Nike Wingtip Sneakers - Opportunity for Nike to expand the release of Wingtip sneakers to North America and Europe.
2. Urban Fashion - Disruptive innovation in the urban fashion industry with Nike Wingtip sneakers becoming an iconic symbol.
3. Classic-inspired Design - Trend of incorporating classic design elements into contemporary fashion, as seen with Nike Wingtip sneakers.
Industry Implications
1. Athletic Footwear - Opportunities for innovation and market expansion for Nike in the athletic footwear industry with the release of Wingtip sneakers.
2. Urban Fashion - Disruptive potential in the urban fashion industry as Nike Wingtip sneakers gain popularity among urban consumers.
3. Fashion Accessories - Opportunity for growth and innovation in the fashion accessories industry with the introduction of Nike Wingtip sneakers.
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