These Nike Spotted Trainers are Pastel and Playful
Courtney Scharf — June 6, 2012 — Fashion
References: us.asos & refinery29
Being sold on online retailer ASOS, these exclusive Nike Spotted trainers are shaking up the way buyers understand athletic shoes.
Full of personality, these uniquely designed runners are a surprisingly playful take on gym gear. Made with textile and rubber, this lightweight but loud pair of sneakers are sure to steal the show. The shoes feature a lovely sorbet-inspired color scheme and even polka-dots, adding to the lighthearted feel of the pair. Along with these offbeat attributes, Nike also integrated wildly bright green laces to the already eye-catching design. Completing the picture, the soles of the shoes also showcase a camo-inspired design with a number of colors.
Pretty, pastel and cheery, these trainers are sure to brighten up any athletic endeavors they may face.
Full of personality, these uniquely designed runners are a surprisingly playful take on gym gear. Made with textile and rubber, this lightweight but loud pair of sneakers are sure to steal the show. The shoes feature a lovely sorbet-inspired color scheme and even polka-dots, adding to the lighthearted feel of the pair. Along with these offbeat attributes, Nike also integrated wildly bright green laces to the already eye-catching design. Completing the picture, the soles of the shoes also showcase a camo-inspired design with a number of colors.
Pretty, pastel and cheery, these trainers are sure to brighten up any athletic endeavors they may face.
Trend Themes
1. Playful Athletic Shoes - The use of fun colors and patterns in athletic shoes creates an opportunity to shake up the perception of exercise gear and appeal to consumers who value self-expression.
2. Personalized Gym Fashion - Customizable designs that allow consumers to create unique sportswear can disrupt the traditional notion of athletic attire and create a new category of fashion.
3. Athletic Shoes as a Fashion Statement - Blurring the line between athletic and streetwear can introduce unique, eye-catching designs that appeal to a wider audience beyond just fitness enthusiasts.
Industry Implications
1. Athletic Footwear - Incorporating unique color schemes and patterns into athletic footwear offers a chance to create novel products that can appeal to a broader market besides just athletes.
2. Fashion E-commerce - By featuring exclusive, limited edition items on their e-commerce site, fashion retailers can create buzz and drive traffic to their platform.
3. Customized Apparel - Utilizing technology to enable consumers to personalize their athletic gear can create a new segment within the sportswear industry and appeal to those seeking to express their individuality.
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