The Ernst Nike+ Sport Band Has an Integrated USB Flash Drive
Amelia Roblin — January 28, 2011 — Fashion
References: behance.net & industrialdesignserved
It's not enough to have a plain old watch anymore as cutting-edge design introduces hi-tech athletic companions like the Ernst Nike+ Sport Band.
Devised as a typical wrist-worn accessory, the chronograph itself is anything but ordinary. The time is displayed clearly in digital numerals on a slick component that slides out to reveal a detachable, functional flash drive. Presumably equipped to collect and record lap times and the like, the Ernst Nike+ Sport Band holds the second power of computer compatibility.
Devised as a typical wrist-worn accessory, the chronograph itself is anything but ordinary. The time is displayed clearly in digital numerals on a slick component that slides out to reveal a detachable, functional flash drive. Presumably equipped to collect and record lap times and the like, the Ernst Nike+ Sport Band holds the second power of computer compatibility.
Trend Themes
1. Hi-tech Wearable Accessories - The trend towards integrating technology into wearable accessories creates opportunities for the development of innovative products like the Ernst Nike+ Sport Band.
2. Multifunctional Wristwatches - The demand for wristwatches that can perform multiple functions, such as time-keeping and data storage, creates an opportunity for companies to create disruptive products like the Ernst Nike+ Sport Band.
3. Smart Athletic Tracking Devices - The trend towards more intelligent wearable fitness tracking technology creates an opportunity for companies to come up with new products like the Ernst Nike+ Sport Band that integrate data tracking and computer compatibility.
Industry Implications
1. Wearable Technology - The wearable technology industry can leverage the trend towards integrating technology with wearable accessories to create products that are both functional and fashionable, such as the Ernst Nike+ Sport Band.
2. Athletic Gear - Companies in the athletic gear industry can seize the opportunity to develop innovative athletic watches such as the Ernst Nike+ Sport Band that appeal to tech-savvy consumers.
3. Consumer Electronics - The consumer electronics industry can cater to the demand for multifunctional wearable technology like the Ernst Nike+ Sport Band by creating products that combine useful features with sleek design.
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