Nike Shoe Boxes are a Centric Component to Gyu Han Lee's Exhibit
Kalin Ned — September 25, 2019 — Art & Design
Nike shoe boxes are a critical component of a contemporary exhibition in Seoul, Korea. Artist Gyu Han Lee is hosted by 003archive for a presentation titled 'ON MY SEAT.' The event will run from September 21st until October 6th.
Gyu Han Lee harnesses cardboard to produce "household-sized chairs, benches, and stools." The artist is selective with the source of the material. While the framework is crafted from wood, a few bespoke styles of Nike shoe boxes are utilized, as well. This includes the red and orange renditions, as well as the boxes that house Nike's Air Force 1st and the vintage Nike SB.
As a result, 'ON MY SEAT' hovers the area of furniture design, usefulness, branding, and consumerism.
Photo Credits: Seunghoon Jeong/ Hyperbeast
Gyu Han Lee harnesses cardboard to produce "household-sized chairs, benches, and stools." The artist is selective with the source of the material. While the framework is crafted from wood, a few bespoke styles of Nike shoe boxes are utilized, as well. This includes the red and orange renditions, as well as the boxes that house Nike's Air Force 1st and the vintage Nike SB.
As a result, 'ON MY SEAT' hovers the area of furniture design, usefulness, branding, and consumerism.
Photo Credits: Seunghoon Jeong/ Hyperbeast
Trend Themes
1. Cardboard Furniture - The use of cardboard as a material for furniture design, presenting an opportunity for sustainable and affordable solutions.
2. Branded Art Exhibitions - The incorporation of branded products, like Nike shoe boxes, into art exhibitions, creating new opportunities for collaborations between artists and brands.
3. Upcycling and Reimagining - The trend of repurposing materials, such as Nike shoe boxes, to create unique and thought-provoking art installations, offering potential for creativity and innovation.
Industry Implications
1. Art and Design - Artists and designers can explore innovative ways to incorporate branded products, like Nike shoe boxes, into their creations, attracting attention and promoting collaboration.
2. Furniture Design - Furniture designers can consider using cardboard as an alternative material for creating sustainable and affordable furniture pieces, tapping into the trend of eco-conscious consumers.
3. Branding and Marketing - Brand marketers can explore opportunities to collaborate with artists in creating branded art exhibitions, enhancing brand visibility and creating unique brand experiences for consumers.
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