The Nike SB Woodgrain is a Faux-Wood Wonder
Michael Hines — June 1, 2011 — Fashion
References: n-sb.org & solecollector
When most people think of wooden shoes, they think of clogs. Nike is set to change all of that with the release of the Nike SB Woodgrain. The new shoe from Nike SB team member Stefan Janoski is inspired by all things wood and features a brown colorway and cork sockliners.
Wood on shoes doesn't sound like the most attractive thing in the world, but Nike has made it work here. The brown colorway and matching laces manage to actually look like wood as opposed to chocolate, and the cork sockliners and the included dustbag really help pull the entire package together. The Nike SB Woodgrain has been released to select retailers across the U.S. and should be in shops sometime soon.
Wood on shoes doesn't sound like the most attractive thing in the world, but Nike has made it work here. The brown colorway and matching laces manage to actually look like wood as opposed to chocolate, and the cork sockliners and the included dustbag really help pull the entire package together. The Nike SB Woodgrain has been released to select retailers across the U.S. and should be in shops sometime soon.
Trend Themes
1. Wood-finished Footwear - The trend of using wood to finish shoes could inspire environmentally sustainable and visually appealing footwear designs.
2. Natural Materials in Fashion - The use of natural materials such as wood in fashion products presents an opportunity for brands to differentiate themselves and appeal to eco-conscious consumers.
3. Faux-real Products - The development of faux-wood products like the Nike SB Woodgrain presents an opportunity for companies to cater to customers looking for the look and feel of natural materials without the cost or environmental impact.
Industry Implications
1. Footwear Manufacturing - Footwear companies could explore the use of wood finishing to create unique and sustainable shoe designs.
2. Sustainable Fashion - The trend of using natural materials like wood in fashion products could drive innovation in sustainable fashion manufacturing and promote environmentally-conscious consumerism.
3. Outdoor Gear - Companies producing outdoor gear and apparel could incorporate natural materials like wood in their products to offer durability, style, and eco-friendliness.
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