The Nike SB Free Offers Natural Freedom and Flexibility
Rahul Kalvapalle — December 18, 2014 — Fashion
References: news.nike & sneakernews
The Nike SB Free is what happens when you combine Nike SB shoe design with the unbelievable freedom and flexibility of the Nike Free sole. The shoe is designed to unlock wearers' natural movements and allow them to flex their feet and move naturally. This innovative shoe design is intended to expand skaters' potential and encourage them to showcase even more imagination on their board.
The Nike SB Free shoe makes wearers feel like their feet are free and can spread with minimal constriction, allowing them to exercise better board grip and balance. The shoe makes skaters feel like their board is simply an extension of themselves, allowing them to exercise more freedom and control.
The Nike Free SB will be released in late December via the Nike SB app, Nike's official website and select Nike SB retailers.
The Nike SB Free shoe makes wearers feel like their feet are free and can spread with minimal constriction, allowing them to exercise better board grip and balance. The shoe makes skaters feel like their board is simply an extension of themselves, allowing them to exercise more freedom and control.
The Nike Free SB will be released in late December via the Nike SB app, Nike's official website and select Nike SB retailers.
Trend Themes
1. Natural Movements - The trend towards designing shoes that unlock wearers' natural movements and allow them to flex their feet and move naturally presents disruptive innovation opportunities in the footwear industry.
2. Enhanced Board Grip - The trend of creating skate shoes that provide better board grip and balance, making skaters feel like their board is an extension of themselves, presents disruptive innovation opportunities in the skateboarding industry.
3. Freedom and Control - The trend of developing shoes that give wearers a sense of freedom and control, enabling them to exercise more freedom and control over their movements, presents disruptive innovation opportunities in the sports footwear industry.
Industry Implications
1. Footwear - The footwear industry can explore disruptive innovation opportunities by designing and manufacturing shoes that unlock wearers' natural movements and provide enhanced grip and control.
2. Skateboarding - The skateboarding industry can capitalize on the trend towards skate shoes that provide better board grip and balance, allowing skaters to showcase more imagination on their board.
3. Sports - The sports industry has the potential for disruptive innovation by creating footwear that offers wearers a sense of freedom and control, enabling better performance and mobility.
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