The Nike Running Spain Campaign Targets Youthful Frustrations
Meghan Young — January 27, 2012 — Marketing
References: villarrosas & ibelieveinadv
The Nike Running Spain campaign addresses the idea that many people go out for a run to blow off steam and to forget about problems that plagued them only minutes before. In this case, the problems take a very youthful turn. Targeting younger generations, this ad campaign revolves around troubles like “I’m 26 and I still live with my parents” and “My little dance last night in Heurtas is today’s trending topic.”
Conceived and executed by Villarrosas, an ad agency based in Barcelona, Spain, the Nike Running Spain campaign shows that there is no worry too big or small that should stop someone from exercising it out of them. With the slogan, “If something is burning you up, burn it by running,” it sends a helpful message that happens to be healthy as well.
Conceived and executed by Villarrosas, an ad agency based in Barcelona, Spain, the Nike Running Spain campaign shows that there is no worry too big or small that should stop someone from exercising it out of them. With the slogan, “If something is burning you up, burn it by running,” it sends a helpful message that happens to be healthy as well.
Trend Themes
1. Youthful-targeted Fitness Advertisements - Companies can capitalize on youthful frustrations and problems by creating fitness advertisements that provide an outlet for burning out frustrations.
2. Exercise-based Stress Relief - There is a growing trend in advertising campaigns to promote physical activity as a way of dissipating stress and anxiety which companies can leverage.
3. Promoting Fitness and Health as a Solution - As the awareness about physical health is increasing, companies can create campaigns which offer a holistic solution to young people suffering from frustrations and problems.
Industry Implications
1. Athletic Apparel - Athletic apparel companies can create ad campaigns around the idea of 'burning off' problems or frustrations with physical exercise.
2. Gyms and Fitness Studios - Gyms and fitness studios can incorporate the idea of 'burning off' stress into their marketing campaigns to entice younger customers.
3. Health and Wellness - Brands that focus on promoting wellness and holistic health can use exercise-based stress relief campaigns to appeal to youthful demographics.
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